Traffic without enough sales
Your website attracts visitors, but too few complete a purchase.
E-commerce growth consultancy · Saudi Arabia · UAE · Qatar
More Customers. Better Conversions. Stronger Growth.
We help e-commerce brands in Saudi Arabia, the UAE and Qatar grow through conversion-focused websites, performance advertising and email marketing.
From attracting new customers to increasing repeat purchases, we help you build a stronger, more effective online business.
Built on real e-commerce experience. Focused on practical growth.
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Customer journey
- Visit
- Add to cart
- Purchase
- Repeat order
The founder
We've built e-commerce businesses. We understand the challenges.
Baaley Insights was founded by Osman Abdulle, an entrepreneur with extensive experience in business operations, e-commerce and growth strategy.
Osman Abdulle built an e-commerce brand that generated over $2 million in sales within two years, gaining firsthand experience in brand development, customer acquisition, digital advertising and the operational challenges of scaling an online business.
Today, Baaley Insights brings that practical experience to ambitious e-commerce brands looking to improve their online performance.
- $2M+ in e-commerce sales generated by a founder-led business
- Experience operating businesses in the UK and GCC
- Hands-on experience with Shopify, Meta Ads and email marketing
- Founder-led strategic involvement
From the founder's own e-commerce brand
Shopify reports from the online brand the founder built and operated. These are the founder's own business results, not results generated for Baaley Insights clients.
The challenge
Getting visitors is one thing. Turning them into customers is another.
Many online stores invest in advertising and website development without addressing the complete customer journey.
That can mean missed opportunities, inefficient advertising and customers who never return.
Advertising without clarity
You're investing in paid campaigns but need better tracking, testing and optimisation.
Customers who don't return
You're acquiring customers without a clear strategy for encouraging repeat purchases.
We help you connect the pieces, from first click to repeat customer.
Services
Three ways we help your e-commerce business grow.
Acquisition, conversion and retention work best together. Each service can stand alone, and each one makes the others more effective.
Service 01 · E-commerce websites & conversion
Build a better buying experience.
We design and improve Shopify stores, landing pages and product pages with a focus on usability, credibility and conversions.
- Shopify store development
- Conversion-focused landing pages
- Product page optimisation
- Mobile shopping experience improvements
- Website conversion audits
- Customer journey improvements
Service 02 · Meta Ads & customer acquisition
Reach the right customers. Make your advertising work harder.
We develop, manage and optimise Meta advertising campaigns to help e-commerce brands acquire customers and improve campaign efficiency.
- Meta advertising strategy
- Campaign setup and management
- Pixel and conversion tracking
- Audience and creative testing
- Campaign optimisation
- Performance reporting
Service 03 · Email marketing & retention
Turn more first-time buyers into returning customers.
We help e-commerce businesses develop email marketing systems that improve customer engagement and create opportunities for repeat purchases.
- Welcome email sequences
- Abandoned checkout recovery
- Post-purchase email flows
- Customer segmentation
- Promotional email campaigns
- Email marketing automation
Not sure which area to prioritise first? That's exactly what the consultation is for.
Book a Free Growth ConsultationHow we work
A practical approach to e-commerce growth.
Understand
We review your business, website, marketing activity and commercial objectives.
Identify
We identify the opportunities most likely to improve your customer acquisition and conversion performance.
Implement
We develop and execute an agreed plan, whether that involves website improvements, advertising or email automation.
Optimise
We monitor performance, review results and refine the approach based on available data.
Selected work & experience
Experience beyond the pitch.
Brands we’ve built, launched and grown across the UK and Saudi Arabia.
Saudi market launch · Meta Ads · Email marketing
Lilias Active
Activewear · Saudi Arabia · Shopify
- Challenge
- I founded and grew Lilias Active, then sold the brand to a Saudi owner. The next step was taking it into the Saudi market.
- Work delivered
- Implemented the brand for the Saudi market, ran the Meta advertising, set up the email flows and led the marketing.
E-commerce website · Meta Ads
Anafitt (انافيت)
Activewear · Riyadh, Saudi Arabia · Salla
- Challenge
- A Riyadh activewear brand needing its online store built and paid acquisition running.
- Work delivered
- Built the store and ran the Meta advertising.
Shopify website · Meta Ads
Yasmin Karimi
Luxury beauty · UK · Shopify
- Challenge
- A luxury skin, hair and body care brand needing a premium Shopify store and paid acquisition.
- Work delivered
- Built the Shopify store and ran the Meta advertising.
Why Baaley Insights
Not just another marketing agency.
We bring together practical e-commerce experience, technical implementation and performance marketing.
Our approach is straightforward: understand the business, identify opportunities and focus on improvements that matter commercially.
Real e-commerce experience
Our approach is informed by experience building and operating an online brand.
Commercial thinking
We look beyond individual campaigns and consider the wider customer journey.
Hands-on execution
From website development to advertising and email automation, we help implement the strategy.
Transparent collaboration
Clear deliverables, practical recommendations and performance-focused communication.
Free growth consultation
Let's find out what's holding your store back.
Whether you're looking to improve your Shopify store, get more from your Meta advertising or build stronger customer retention, we'd be happy to understand your business and explore how we can help.
Book Your Free E-commerce Growth Consultation (opens in a new tab)A 30-minute introductory conversation to discuss your business, current challenges and potential next steps.
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FAQ
Frequently asked questions.
Anything else you'd like to know? Ask us during the consultation or email osman.abdulle@baaleyinsights.com.
What types of businesses do you work with?
We primarily work with established e-commerce businesses looking to improve their online performance, particularly brands operating in Saudi Arabia, the UAE and Qatar.
Do you only work with Shopify?
Shopify is our primary website development specialism. We can also discuss advertising, conversion strategy and email marketing requirements for businesses using other platforms, depending on their technical setup.
Do you manage Meta advertising campaigns?
Yes. We support campaign strategy, setup, testing, optimisation and reporting. Advertising budgets are paid separately by the client.
Can you improve our existing website without rebuilding it?
Yes. Where appropriate, we can focus on landing pages, product pages, mobile experience and other conversion opportunities without recommending a full rebuild.
How much do your services cost?
Pricing depends on the scope of work, technical requirements and level of ongoing support. Following an initial consultation, we provide a tailored proposal outlining deliverables and fees.
Do you offer ongoing support?
Yes. We offer project-based engagements and ongoing monthly services, depending on the client's requirements.
Do you work with businesses outside the GCC?
Yes. While our focus is Saudi Arabia, the UAE and Qatar, we can work with suitable e-commerce businesses in other markets.
What email did for Lilias Active
Lilias Active, the activewear brand Osman founded and scaled · Klaviyo data, 2022
$809K
store revenue in 2022, up 151% on the year before
26%
of all revenue ($213K) driven by email marketing
$120K
from automated email flows
47%
average open rate across 1.3M emails
Platforms
Built on the platforms GCC brands already use.
We work hands-on with the tools that power leading e-commerce brands in Saudi Arabia, the UAE and Qatar.
- Shopify
- Salla
- Meta
- Klaviyo
- Brevo