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MINNIDIP

Skims.com: Enhancing the Shopping Experience and Average Order Value with "Complete the Look" Feature

Introduction

In this case study, we explore the success story of Skims.com, a prominent fashion brand focused on inclusive and comfortable shapewear and loungewear. Through our strategic intervention, we significantly improved their online shopping experience by implementing the innovative “Complete the Look” feature. By seamlessly suggesting complementary products to customers, we aimed to increase their average order value and provide a more personalized and convenient shopping journey.

Challenge

Skims.com approached our company with a specific objective in mind: to optimize their website and create a cohesive shopping experience for customers. With a vast range of products, they faced the challenge of guiding shoppers towards selecting complete ensembles rather than individual items. They sought a solution that would not only enhance their average order value but also simplify the customer journey and maximize product visibility.

Our Approach

Understanding Skims.com’s unique requirements, we embarked on a meticulous approach to address their challenges effectively. Our strategy involved the following steps:
Comprehensive Analysis: We conducted an in-depth analysis of Skims.com’s product range, customer preferences, and purchasing patterns. This analysis helped us identify opportunities to introduce the “Complete the Look” feature seamlessly into the website.
Personalized Recommendations: Leveraging data-driven insights and advanced algorithms, we developed a recommendation engine that could intelligently suggest complementary products based on the customer’s selected item. This feature ensured that customers could easily visualize and add related products to their cart, simplifying the process of completing their desired look.
Seamless Integration: We seamlessly integrated the “Complete the Look” feature into Skims.com’s website, ensuring a smooth and intuitive shopping experience for customers. The feature was strategically placed on product pages, shopping carts, and checkout pages to maximize its visibility and encourage customers to explore and add additional items to their orders

Result

Understanding Skims.com’s unique requirements, we embarked on a meticulous approach to address their challenges effectively. Our strategy involved the following steps:
Comprehensive Analysis: We conducted an in-depth analysis of Skims.com’s product range, customer preferences, and purchasing patterns. This analysis helped us identify opportunities to introduce the “Complete the Look” feature seamlessly into the website.
Personalized Recommendations: Leveraging data-driven insights and advanced algorithms, we developed a recommendation engine that could intelligently suggest complementary products based on the customer’s selected item. This feature ensured that customers could easily visualize and add related products to their cart, simplifying the process of completing their desired look.
Seamless Integration: We seamlessly integrated the “Complete the Look” feature into Skims.com’s website, ensuring a smooth and intuitive shopping experience for customers. The feature was strategically placed on product pages, shopping carts, and checkout pages to maximize its visibility and encourage customers to explore and add additional items to their orders

Conclusion

Through the implementation of the “Complete the Look” feature, we empowered Skims.com to revolutionize their online shopping experience. By providing personalized and intuitive suggestions for completing a customer’s desired look, we not only enhanced their average order value but also simplified the purchasing journey and fostered customer satisfaction. Skims.com is now better positioned to continue their growth as a leading fashion brand, providing inclusive and stylish solutions while maximizing customer engagement and revenue.